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25/06/2009
Its official - Gabriel's TV ad misinforms, manipulates and peddles untruths
Romania's Audiovisual Council halts the screening of Gabriel's "Rosia Montana - 4 billion dollars" TV ad
Rosia Montana/ Romania; 25 June 2009 - Romania's Audiovisual Council decided earlier this week to halt the screening of Gabriel's TV ad entitled "Rosia Montana - 4 billion dollars." According to Romania's Audiovisual Council, Gabriel's ad contravenes article 107 of government decision 187/2006 by which TV ads need to correctly inform the public. The decision comes at a time when public distrust and reaction against Gabriel's TV ad has been mounting.
In May 2009 Gabriel Resources ('Gabriel'), the inexperienced miner that wishes to exploit Rosia Montana for gold/silver and uproot the locals and much else that stand in the way, launched a TV ad (1) that asked citizens where Romania should generally invest 4 billion dollars. Better education, health etc. were the answers given to the camera. The clip ends with a bold claim that Gabriel will invest 4 billion dollars into Romania without saying how, by what means or what Gabriel's activity is. The ad campaign provoked vehement reaction with several civil society groups creating spoof ads (2), viral spots (3), blogs (4) and posters (5) in response. In June 2009 Gheorghe Funar a former Senator from Cluj submitted an official request to Romanias Audiovisual Council ('Council') asking it to halt the screening of Gabriel's TV ad. The Council's decision was taken in consultation with Romania's National Council for Publicity.
According to Ioan Onisei, the Council's vice-president quoted by HotNews (6) the ad "misinforms, manipulates and peddles untruths" and what is claimed in the ad "has no relevance with the true mechanisms of money distribution into the economy."
"RMGC started this campaign by assuming that their project will go ahead just like that and as if the law and people don't count. They thought that the only thing that matters is nice 'packaging' and 'communication'. Luckily people in Romania are highly aware about such manipulation tactics and Gabriel's ad is something that has come to be known as badvertising," comments Luminita Dejeu, graphic designer and member of the Save Rosia Montana campaign.
"Gabriel's claims in the ad are as false as its claims about the mine project. I think that more people than ever have understood this now thanks to the ad. I was really amazed about the creative reaction that Gabriel's ad provoked and just love watching the spoof ads and spots over and over again. I hope Gabriel's next round of ads will provoke as entertaining a reaction!" concludes Eugen David, president of Alburnus Maior.
For more information contact Stephanie Roth via email at alburnusmaior@ngo.ro or at +40 740 342104 .
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ENDNOTES:
1. http://www.adplayers.ro/articol/Conturi-5/Bogdan-Naumovici-dat-afara-de-la-TV-cu-investitiile-RMCG-de-4-Miliarde-de-dolari-3119.html
2. http://www.youtube.com/watch?v=YJ0oc2t5nZU
3. http://www.youtube.com/watch?v=26vIw5BEAyo and http://www.youtube.com/watch?v=mKi99wJXqSw and http://www.youtube.com/watch?v=dSUj8PKVZ6o and http://www.youtube.com/watch?v=ikb3QLPIiOs
4. http://ro.wordpress.com/tag/rosia-montana/
5. http://www.mindbomb.ro/
6. http://economie.hotnews.ro/stiri-media_publicitate-5853738-cna-opreste-difuzare-spoturile-rosia-montana-4-miliarde-dolari.htm
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